Our March dealer of the month is hoof care professional, Asa Stephens who calls the city that never sleeps home. Not far from the hustle and bustle of the strip Asa makes her way across the desert helping horses excel with a barefoot lifestyle.
Asa started her career in hoof care first as a farrier, graduating from Western's School of Horseshoeing, shoeing horses for three years in the Las Vegas area. A client's request for a barefoot trim started it all and nudged her into looking at natural hoof care. Asa says, "It just made so much sense. I was quickly sold on the philosophy." She enrolled in AANHCP (Association for the Advancement of Natural Horse Care Practices) program where she not only graduated but was also a field instructor. While going through the program she was fortunate to have be able to spend three days with Pete Ramey. At that time students were able to mentor with Pete and she considers that opportunity a highlight in her career.
In 2005 she became a part of the EasyCare dealer network and remembers when the Boa Horse Boot was all the rage. These days the Easyboot Glove is her go-to boot for the healthiest of hooves and the toughest of riders. She chooses the Easyboot Glove Back Country for the horse that may be a bit harder to fit and yet is still able to meet the demands of a challenging trail. When it comes to rehab the Easyboot Trail is her favorite because the boot accommodates many padding scenarios and works well for light turnout and light ridding. She also notes the Easyboot Trail is perfect for those clients who struggle with boot application due to physical limitations such as arthritic hands or bad backs.
What is her recipe for success? Two key elements, show up on time and be fully prepared for ANYTHING. Her approach is proactive rather than reactive. Asa is diligent in keeping up with the latest research and methodologies in hoof care which results in her services being in constant demand. She recalls when she first started natural hoof care it was easy to focus solely on the trim. Asa quickly realized much like layers of an onion, there is usually so much more to the picture – nutrition, the horse’s living conditions, and saddle fit also play a role. Asa stocks a range of EasyCare hoof boots, pads, accessories, thrush remedies and hay nets. "For me it's about doing a job well. Telling a customer, "I'm sorry, I'm not prepared and I don' have the right tools" (i.e. hoof boots) is just not an option. Worse yet is to send them to figure it out on their own. What kind of service is that? Ultimately not being prepared costs you. It will cost you in time, money and customer satisfaction. It’s something I do my best to avoid. If I don't take my business seriously who will?"
Asa hits the Nevada trails every chance she gets on her horse Sirocco booted up in Gloves. She is a founding member of the Pacific Hoof Care Practitioners and a member of the American Hoof Association. She conducts booting clinics through PHCP helping to educate other hoof care professionals and the public. She is considered one the best in the business and readily sought after for mentorships.
Asa enjoys all aspects of her job but really enjoys transitioning horses out of horseshoes. "Every horse I take out of shoes show so much improvement, how can I not get excited?"