It's official! We've hired a new Director of Sales and she's already hard at work. Originally from the Bay Area in California, Holly spent the last four years based in Austin, Texas, where she held the position of VP, International Sales, at Natural Vitality LLC. As the lead team member for all sales of the EasyCare product line, Holly is responsible for planning and implementation of all national and international sales activities from EasyCare’s Durango, Colorado location.
Holly on her first 30K run.
Holly brings with her more than eight years of international sales experience from a supplement and vitamin company whose revenues grew by 80% while she was there. She has also demonstrated extensive and impressive results in training and project management in the international manufacturing and distribution field.
After a ride in the San Juan mountains near Durango, Colorado.
Holly is no stranger to the equine world. She has completed more than 3,000 miles in official endurance horse competitions, and has owned and trained a variety of horses, from a 9 hand mini to a 19 hand Shire horse, including three stallions. As a barefoot running enthusiast, Holly has completed 10K runs, five half marathons, five 30K ultra runs and one 50K run. She has summited Half Dome in Yosemite National Park no less than eight times.
Holly’s infectious motivation combined with her communication and training skills, makes her the perfect candidate to lead the EasyCare sales team into the most important chapter in the evolution of EasyCare. The launch of the four EasyShoe models last month have exploded the scope of EasyCare’s customer segment reach.
EasyCare is not only the most prolific horse hoof boot manufacturer in the world: it now offers a unique new product that bridges the benefits of barefoot and booted system with the ease of permanent device that can be glued or nailed onto the hoof and left for the entire trimming cycle.
Director of Marketing
I am responsible for the marketing and branding of the EasyCare product line. I believe there is a great deal to be gained from the strategy of using booted protection for horses, no matter what the job you have for your equine partner.