Calculated risk

Although Paul and Cindy Heins of Heins Family Farms in Higginsville, Mo., saw the passion their son Chris had for the family farm while growing up, they encouraged him to step away to see what else was out there.

“We told him, ‘Only come back to the farm if you really want to, ’” Cindy says. “We never wanted to pressure any of our children into coming back. ”

While attending Concordia University, Nebraska (CUNE) in Seward, Neb., to obtain a bachelor’s degree in business administration with a concentration in finance, Chris says he never questioned if he’d return home, only when.

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Dairy Farmers of America